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To promote proper picking, procedures, handling, better ginning practices and use of Official Cotton Standards in domestic market & international commerce, to shift the present marketing system to a quality based marketing system on the basis of grade, staple length & other cotton fiber properties subject to premium/discount which is the only methodological approach for the production of high quality standardized clean cotton to bring pak cotton at par with international standards enabling to fetch its real intrinsic value from the international market place.

Director Desk